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Cornish fashion retailer Seasalt has reported a 14% increase in overall sales for the five-week period ending 4 January 2020.
The brand said the positive sales growth was recorded across all channels, with online sales up 13% and UK stores seeing a 15% sales increase year-on-year.
International sales were also up 43% over the Christmas period, aided by the opening of Seasalt’s first international store in Clonakilty, Ireland, in June of last year.
In addition, Seasalt opened two new shops in Lymington and Edinburgh, with the latter recording the highest revenue across all stores during the period.
Paul Hayes, CEO of Seasalt, said: “I’d like to thank everyone at Seasalt for working so hard to ensure we enjoyed another positive Christmas season.
“It’s certainly a tough and challenging market but our ethos of good shopkeeping and the appeal of our beautiful and stylish collections made a big difference to us. Our focus now is to strive to maintain momentum through the year and into the new decade.”
