Lululemon
This coverage examines Lululemon’s strategic presence and expansion within the UK retail market. As of early 2025, the brand operates 21 stores across the UK, including its largest European flagship on London’s Regent Street. The 8,923 sq ft store features Lululemon’s most extensive pant wall in Europe, the largest menswear assortment in EMEA, and a water bottle personalisation station. Lululemon’s marketing strategy in the UK focuses on community engagement, experiential retail, and promoting a wellness lifestyle, aiming to position itself as the number-one choice for athletes worldwide.
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Apr- 2020 -20 AprilPeople Moves
Patrick Guido steps down as Lululemon CFO
Lululemon has announced that its CFO, Patrick Guido, will be stepping down to assume a position outside of the apparel industry, effective 8 May. Guido, who joined the brand in 2018, has previously held positions at VF Corporation and The Home Depot. Lululemon has also commenced the search process to…
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Jul- 2019 -8 JulyAnalysis
Why customers want to feel what they’re buying
While it may be convenient, browsing for items on a phone screen isn’t everything. In an increasingly connected world, where 66% of people suffer from nomophobia – the fear of being without your phone – brick-and-mortar spaces are making a comeback as locations where shoppers can physically experience a product.…
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Jun- 2019 -14 JuneClothing & Shoes
Lululemon sees Q1 sales surge 20%
Athleisure brand Lululemon has posted a 20% increase in Q1 net revenues to $782.3m (£617m). For the period ending 5 May 2019 the company revealed comparable store sales increased 6%, while direct to consumer net revenue increased 33%. Direct to consumer net revenue represented 26.8% of its total net revenue…
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