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Credit: Google. Lululemon Regent Street store

Lululemon sees Q1 sales surge 20%

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Athleisure brand Lululemon has posted a 20% increase in Q1 net revenues to $782.3m (£617m).

For the period ending 5 May 2019 the company revealed comparable store sales increased 6%, while direct to consumer net revenue increased 33%. Direct to consumer net revenue represented 26.8% of its total net revenue compared to 24.3% for the first quarter of fiscal 2018.

Lululemon also revealed gross profit of $421.7m (£333m), an increase of 22% compared with the first quarter of the previous year.

For the second quarter of fiscal 2019, Lululemon said it expects net revenue to be in the range of $825m (£651m) to $835m (£659m) based on a total comparable sales increase in the low double digits on a constant dollar basis. For the full fiscal 2019 it expects net revenue to be in the range of $3.7bn to $3.77(£2.9bn).

The company finished the year with 455 stores, including 14 in the UK and Ireland, and has its Europe flagship located on Regent Street.

Calvin McDonald, CEO, said: “Lululemon continues to see strong momentum across the entire business. I’m inspired by our teams who are executing at high levels, and I want to thank everyone across the globe for their passion and dedication to the brand. I look forward to the opportunities ahead of us, and delivering on our ‘Power of Three’ five-year vision.”

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