In The Style
This coverage examines In The Style’s trajectory within the UK fast-fashion sector, focusing on its financial challenges, administration proceedings, and subsequent acquisition by Alps Sourcing in March 2025. Reporting highlights the brand’s influencer-led marketing approach, shifts in ownership, workforce impacts, and strategic efforts toward business recovery. These insights are tailored for retail executives, brand managers, and professionals monitoring digital fashion retail, brand revitalisation, and operational restructuring.
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Jun- 2022 -7 JunePeople Moves
Sportsshoes.com appoints former In The Style chief as CTO
Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has hired a former chief technology officer (CTO) of online fashion retailer In The Style. Jon Cleaver has joined the £92m turnover business as CTO to continually enhance SportsShoes.com’s online customer and athlete experience. He has also previously held CTO…
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May- 2022 -27 MayClothing & Shoes
In The Style raises £500k for Bowelbabe Fund
In The Style has raised half a million pounds in aid of The Bowelbabe Fund for Cancer Research UK. The group said the funds were raised through the sale of the Dame Deborah James ‘Rebellious Hope’ t-shirt, the first item to be unveiled from the Dame Deborah James collection, as…
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Jan- 2022 -19 JanuaryOnline & Digital
In the Style sales rise 22% over festive period
In the Style revealed it has delivered a period of strong growth over the festive period, with total net sales rising 21.5% to £11.2m, or 225.9% on a two-year basis in the run-up to Christmas. In the eight weeks to 31 December 2021, gross order value also increased 41.4% to…
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Dec- 2021 -15 DecemberClothing & Shoes
In The Style profit halves amid supply chain issues
In The Style has seen its profit halve in the six months ended 30 September 2021, falling by 51.3% as the group was hit by supply chain issues over the period. However, the group said there was “impressive growth” against the “exceptional” prior period, and saw revenue rise by 38.8%…
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Nov- 2021 -12 NovemberPeople Moves
In The Style names new CEO
In The Style has announced the appointment of Sam Perkins as the group’s new CEO, effective 17 January. It comes as Adam Frisby, the founder and CEO of the Group, has taken the decision to become chief brand officer, a newly created role with responsibility for developing the group’s influencer…
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Sep- 2021 -24 SeptemberClothing & Shoes
In the Style warns of profit hit despite trading boost
In the Style has warned that ongoing supply chain issues could impact its profitability in the near-to-medium-term thanks to ongoing supply chain disruptions, despite having seen a trading boost in recent months. The fashion retailer said it has “not been immune” to the impact of the ongoing freight and supply…
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Aug- 2021 -20 AugustClothing & Shoes
Asda to stock Missguided brand through new partnership
George at Asda has launched a partnership with online fashion brand Missguided that will see the brand be sold in 100 stores and online via George.com. As of 16 August, the retailer now offers a selection of dresses, blouses and co-ords in stores as part of George’s wider strategy to…
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Jul- 2021 -27 JulyClothing & Shoes
In The Style return to profit in FY21
In The Style has reported pre-tax profits of £125,000 for the 12 months ended 31 March 2021, up from a previous year’s loss of £2.1m. Revenue also witnessed a sharp increase, rising by 132% to £44.7m up from £19.3m in 2020, benefiting from a 30% growth in customer website visits.…
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Apr- 2021 -29 AprilOnline & Digital
In The Style sees sales rise 130% to £44.5m
Online fashion retailer In The Style has revealed that it expects turnover for the full-year period ending 31 March 2021 to be no lower than £44.5m, a year on year increase of more than 130%. During the period, the retailer said that new customer generation increased by 19% to 420,000,…
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16 AprilOnline & Digital
MusicMagpie plans £208m London float
MusicMagpie, the e-commerce retail business, has announced plans for a £208m float on the London Stock Exchange. The proposed admission to trading on AIM would place 7,772,020 new ordinary shares and 49,415,850 existing ordinary shares of one pence each, both at a placing price of 193 pence. The new shares…
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