In The Style has raised half a million pounds in aid of The Bowelbabe Fund for Cancer Research UK.
The group said the funds were raised through the sale of the Dame Deborah James ‘Rebellious Hope’ t-shirt, the first item to be unveiled from the Dame Deborah James collection, as well as from the sale of products within the full collection during the evening of its launch yesterday (26 May).
The collection comprises 18 products and includes dresses, skirts, blazers, shirts and blouses, t-shirts and hair accessories, with “each and every piece perfectly encapsulating the British summertime and activities that Dame Deborah loves”.
In The Style founder and chief brand officer Adam Frisby said: “I am absolutely delighted that we have managed to raise £500,000 for The Bowel Babe Fund in just a few days since releasing the t-shirt and more recently, the full collection. I want to say a huge thank you to both In The Style and Deborah’s followers for the huge support they have shown. It will make such a huge impact.
“I am so thrilled for Deborah, speaking to her last night she was overwhelmed with happiness at how people have supported the collection and just how much it has raised. It was a dream for Deborah to be able to see this launch happen.”
He added: She has worked so hard on it, and it really is a collection that encapsulates everything In The Style and Dame Deborah stand for. We are so proud to have raised so much for The Bowelbabe Fund and we look forward to raising even more important funds over the coming weeks.”
The Bowelbabe Fund for Cancer Research UK supports causes and projects that include funding clinical trials and research into personalised medicine that could result in new treatments for cancer patients.
Since The Bowelbabe Fund was announced, it has already surpassed £6,000,000 in donations.