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West End set for £80m injection over Jubilee weekend

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The New West End Company, which represents 600 retail, restaurant, hotel and property owners across Bond Street, Oxford Street, Regent Street and Mayfair, said that it forecasts that sales over the Jubilee weekend (2-5 June) will hit £80m.

The New West End Company, which represents 600 retail, restaurant, hotel and property businesses, predicts that the four-day bank holiday weekend is expected to draw in 2.6 million domestic and international visitors to London.

Dee Corsi, New West End Company COO, said: “Alongside high streets across the country, London’s West End will be transforming itself in the coming days.

“With street parties, pageants and Her Majesty’s birthday parade, retail and hospitality businesses across the West End are gearing up to celebrate this special moment in British history with family-friendly activities on offer, alongside Royal-inspired menus in our district’s famous restaurants.”

She added: “Uniquely British events, such as the Queen’s Jubilees or Royal Weddings, are a boom for high streets across the UK, with revellers coming out in force to eat, drink and shop over the long weekend.

“We strongly encourage the Great British public to come out, support their high streets and enjoy everything London has to offer as we celebrate Her Majesty’s historic reign.”

 

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