Hush
This coverage examines Hush’s operations and strategy within the UK retail market. Reporting highlights store activity, product launches, marketing campaigns, leadership moves, and e-commerce initiatives that shape the brand’s position in women’s fashion. Insights are tailored for retail professionals monitoring consumer trends, brand development, and competitive dynamics in the lifestyle and apparel sector.
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Mar- 2025 -11 MarchNews-In-Brief
Today’s news in brief-11/3/25
Boohoo has rebranded as Debenhams Group following its acquisition of the high street department store in 2021, which it relaunched as an online-only business. The rebrand comes amid challenges for Boohoo’s youth-focused brands, including Boohoo, PrettyLittleThing, and MAN, which have required heavy discounting. The group reported a 16% revenue drop…
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11 MarchClothing & Shoes
M&S adds Hush and Whistles to its ‘Brands at M&S’ platform
M&S has announced the addition of contemporary fashion and lifestyle brands, Hush and Whistles to its ‘Brands at M&S’ online platform this season, as the retailer continues to go after growth in womenswear and drive style perceptions. Hush and Whistles are the first dedicated womenswear brands to launch on the…
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Feb- 2025 -17 FebruaryClothing & Shoes
Superdry extends Australian licensing partnership with Brand Collective
Superdry has announced a 12-year extension of its licensing partnership in Australia with fashion and lifestyle retailer Brand Collective, in a multi-million-dollar deal. According to the partnership, Brand Collective has exclusive rights to the Superdry brand in Australia. The partnership comes at a time when both companies are aiming to…
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Jun- 2023 -13 JuneClothing & Shoes
Sweaty Betty appoints new global brand president
Wolverine Worldwide has announced the appointment of Melissa Mullen as the new global brand president for its Sweaty Betty brand. Mullen most recently served as vice president and general manager of UK and Ireland for Jo Malone London, a lifestyle brand owned by the Estée Lauder Companies. At Jo Malone…
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Dec- 2022 -2 DecemberClothing & Shoes
Hush appoints new CEO
Women’s fashion and lifestyle brand hush has announced the appointment of Sarah Miles as CEO, effective 16 January 2023. Miles joins from Sephora, having previously been CEO of Feelunique, the beauty e-commerce platform. She led the team that grew revenues to more than £100m prior to its sale to Sephora…
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Jul- 2022 -26 JulyHigh Street
Shoezone ups profit guidance amid ‘better than expected’ trading
Shoe Zone has announced “stronger than expected” trading in its latest update detailing the figures since 29 June, with the company now expecting adjusted profit before tax for FY 2022 to be not less than £9.5m. It said the upturn was due to “higher than expected demand for summer products,…
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Jun- 2022 -30 JuneClothing & Shoes
Unbound unveils 14 partner brands for platform launch
The Unbound Group has announced the launch of its multi-brand platform to offer a “broader” range of new partner brands and complementary own-brand products, starting from 28 July 2022 through to October 2022. The group is initially launching its partner brand offering within apparel and specialist footwear categories. Unbound will…
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