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Superdry has announced a 12-year extension of its licensing partnership in Australia with fashion and lifestyle retailer Brand Collective, in a multi-million-dollar deal.
According to the partnership, Brand Collective has exclusive rights to the Superdry brand in Australia.
The partnership comes at a time when both companies are aiming to double revenues in the next five years, targeting AUD 100m (£50.53m).
Brand Collective operates over 300 stores across the country and 16 retail partners, and Superdry continues to be the “cornerstone” of Brand Collective’s diverse portfolio, which includes other brands such as Reebok, Review, Shoes and Sox, Clarks, and Hush Puppies.
Dave Thomas, Brand Collective CEO, said: “It’s great to see that Australians have embraced Superdry – we’re thrilled to continue this partnership, creating a positive future for the brand in our market.”
Julian Dunkerton, Superdry’s CEO, added: “We have been working with Brand Collective for many years, and this extension illustrates the value we place on the trust, longevity and continuity of our relationship. Our ongoing partnership will continue to grow and strengthen the brand across Australia.”
