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Wolverine Worldwide has announced the appointment of Melissa Mullen as the new global brand president for its Sweaty Betty brand.
Mullen most recently served as vice president and general manager of UK and Ireland for Jo Malone London, a lifestyle brand owned by the Estée Lauder Companies.
At Jo Malone she was responsible for all commercial operations in these two key markets, including stores, eCommerce, and wholesale.
Prior to joining Jo Malone Mullen worked at Nike for more than eight years in a variety of eCommerce and merchandising roles across Europe, Asia, and North America.
Isabel Soriano, president of Wolverine Worldwide’s London-based International Group, said: “Melissa’s proven track record with consumer-obsessed global athletic and fashion brands makes her the ideal leader to help propel Sweaty Betty forward, and I’m extremely excited to welcome her as its next Global Brand President. Her deep omnichannel experience and industry knowledge will help position the brand for long-term success.”
Mullen added: “When the opportunity arose to lead Sweaty Betty, a brand rooted in purpose and deep consumer connections, I knew I had to be part of the next chapter of its storyI look forward to working with this incredible team to grow our business and support our mission to empower women around the world through fitness and beyond.”
Wolverine World Wide is an American company established in 1883 which owns brands such as Sweaty Betty, Hush Puppies and Saucony.
