Jacamo and Ladbible partner for new marketing campaign

N Brown Group has announced that menswear platform Jacamo has launched a “bold” new marketing partnership with Ladbible Group. The long-term content partnership will see Ladbible create “engaging” video content and wider campaigns, where every featured look is shoppable at Jacamo online. Ladbible will launch a TikTok shop for Jacamo, introducing a “fully immersive” virtual augmented reality try-on filter feature, as well as launch co-branded products. N Brown said Jacamo’s decision to partner with Ladbible “reflects the brand’s commitment to building meaningful relationships with existing and target customers, centred on passion and elevating its use of digital content”. The campaign will feature 'everyday’ men with a diverse range of interests and styles, “reflecting the rich variety of styles available at Jacamo”. Sarah Welsh, CEO Retail at N Brown Group, said: “We are on a journey to ensure our inclusive core brands are truly loved by our customers. After years of serving the underserved, we know our consumers better than anyone else, meaning our product offer is more relevant than ever and its time we shouted about that. “Our new partnership with Ladbible Group not only raises awareness of the Jacamo brand among the platform’s huge following, but reinforces our commitment to inclusivity, celebrates the uniqueness of men and challenges stereotypes.” She added: “As we entered 2023, we focused on resetting our marketing approach to help connect on an emotional level with the people that already know and love our brands, and those that are yet to discover us. We are truly excited by the brilliant campaigns we are rolling out across each brand this year and are delighted by initial reactions to these.” Jack Cowin, director of Client Solutions at Ladbible Group, said: “We have a unique understanding of Jacamo’s target audience. We know what they like to do, how they like to shop, and the choices that affect their spending. We get them, and how they live their lives, making us the perfect partner for Jacamo at this exciting time in the brand’s journey.”