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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Sportswear brand Castore has finalised its acquisition of Infinity Inc, a supplier of branded merchandise, clothing and uniform based in Leeds.

The deal is Castore’s first acquisition following a £145m investment in November 2023.

As a key supplier, the acquisition will strengthen Castore’s supply chain and enable greater speed to market when servicing both UK and international sporting partners. 

Phil Beahon, co-founder of Castore, said: “We have long admired Infinity and have worked closely with Darren and his team over the years, so [we] know the quality of product they can deliver. 

“We look forward to integrating the business with Castore but also continuing to service the wide array of customers already being serviced by Infinity.”

Darren Cohen, CEO of Infinity, added: “I am delighted to lead Infinity Inc into this exciting new chapter and partnership with Castore. 

“With over 25 years of experience providing branding expertise, innovative solutions, and world class service, we look forward to supporting Castore with their vision to become the number one British sportswear brand.” 

Founded in Liverpool in 2016 by brothers Tom and Phil Beahon. To date, Castore has partnered with 50 franchises globally, catering to a massive end-market including those in football, tennis, Formula One, rugby and cricket.

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