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Dune London opens new store in Newcastle

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On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

Dune London has announced its return to Newcastle with the opening of a new store on Grainger Street, situated within the Central Arcade building close to Monument.

The new 1400 sqft shop is fitted with Dune London’s premium flagship concept, which has been designed in-house by the brand’s store development team.

The store brings “noble, polished materials and a neutral colour palette to enhance Dune
London’s women’s, men’s, and accessories collections”.

The store’s interiors include marble and polished stainless-steel feature finishes and high sheen white and dove tail grey elements.

In addition, large illuminated light boxes in the store windows and within the store will showcase Dune London’s seasonal creative imagery.

Nigel Darwin, The Dune Group’s CEO, said: “We are thrilled to be opening our new store on Grainger Street and bringing the Dune London brand back to Newcastle – we know our shoes and bags are much loved in the city, and we’re excited to be part of this vibrant community once more.”

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