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Unbound unveils 14 partner brands for platform launch

Hotter Shoes also continues to trade in line with the board’s expectations for the year ending 5 February 2023, having opened two new garden centre concessions throughout June

The Unbound Group has announced the launch of its multi-brand platform to offer a “broader” range of new partner brands and complementary own-brand products, starting from 28 July 2022 through to October 2022.

The group is initially launching its partner brand offering within apparel and specialist  footwear categories. Unbound will recruit 14 partner brands which will be sold on its new platform. The group said these will be followed in due course by expansion into other areas, including wellness and its own Unbound Group brands.  

The brand partnerships will be across apparel and specialist footwear categories. Apparel will see the group partner with Rohan, Asquith of London, Boody, Noa Noa, Part Two, Kaffe, Soaked in Luxury, Cream,  and Lakeland Leather.

Additionally, footwear will see partnerships with Birkenstock, Muck Boots, Geox, Skechers and Hush Puppies. The launch of the aforementioned brands will be phased on the Unbound platform from July through  to October. 

Unbound said each brand has been curated based on relevancy, desirability, specialism and sustainability criteria, following a careful selection process and data-driven insights.

The board of directors also announced the appointment of Singer Capital Markets as the company’s nominated advisor and sole broker, effective immediately.

Meanwhile, the company reported that Hotter Shoes continues to trade in line with the board’s expectations for the year ending 5 February 2023. Throughout June, the business has opened two new garden centre concessions within the Notcutts chain at Rivendell, Cheshire and Garden Pride, East Sussex.

Ian Watson, Unbound Group CEO, said: “It’s great to see our team’s effort coming to fruition as we prepare for the launch of the Unbound platform. Over the past months we have carefully selected a number of brands that we are pleased to announce today, who we look to build a long-term partnership with.

“We look forward to developing more partnership opportunities over  the coming months as we expand our curated offer.”

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