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Hugo Boss

This coverage focuses on Hugo Bossโ€™s activities, strategy, and performance within the UK retail and fashion market. Reporting highlights store openings, wholesale and licensing developments, marketing campaigns, leadership appointments, and financial results. Tailored for retail executives, brand managers, and buyers analysing premium fashion trends, brand positioning, and commercial strategies.

  • Aug- 2022 -
    9 August
    AnalysisHow luxury brands are turning to young consumers to boost sales

    How luxury brands are turning to young consumers to boost sales

    Despite the cost-of-living crisis having a firm grip on consumers, it seems that luxury brands are finding ways to retain and attract young customers through refreshing their campaigns, diversifying their offering and leaning into sustainable initiatives. Hugo Boss kicked off 2022 with โ€œsocial-firstโ€ campaigns, for example, that made use of…

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  • 8 August
    Department StoresMike Ashley pursues legal claim against Morgan Stanley

    Mike Ashley pursues legal claim against Morgan Stanley

    Mike Ashley has reportedly launched a legal claim against Morgan Stanley, alleging the investment bank acted in โ€œbad faithโ€ over trades made by Ashley to build his stake in Hugo Boss. According to This is Money, court documents claim that Morgan Stanley โ€œintended to harmโ€ Frasers by indirectly forcing it…

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  • 3 August
    EconomyHugo Boss hails strongest Q2 in its history

    Hugo Boss hails strongest Q2 in its history

    Hugo Boss has reported an operating profit of โ‚ฌ100m (ยฃ83.4m) for Q2, over double the โ‚ฌ42m (ยฃ35m) it recordedย  in Q2 2021. The three month period also saw group sales surge 34% compared with the prior-year period and its revenues increased 40%, totaling โ‚ฌ878m (ยฃ728.9m), marking its โ€œstrongest second quarter…

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  • 2 August
    NewsJD Sports names Rรฉgis Schultz as new CEO

    JD Sports names Rรฉgis Schultz as new CEO

    JD Sports Fashion Plc has appointed Rรฉgis Schultz as the company’s new CEO, effective September 2022 when interim CEO Kath Smith will undertake a full handover of duties, and Smith will then resume her former role as senior independent director on the board. Schultz has a wealth of retail experience…

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  • Jun- 2022 -
    30 June
    NewsFrasers acquires minority stake in fashion marketplace MySale

    Frasers acquires minority stake in fashion marketplace MySale

    The Frasers Group has announced that it has acquired a 28.7% holding in the Australian-based fashion marketplace, MySale plc, for an undisclosed sum. MySale connects global buyers and sellers to Australian and New Zealand e-commerce sites. The group said that this pipeline will be further enhanced by the benefits of…

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  • 27 June
    People MovesLoaf appoints CCO

    Loaf appoints CCO

    Loaf, homeware and furniture retailer, has appointed Theodore Sheppard as its new chief commercial officer. Sheppard will be responsible for driving sales and growing market share. He will be defining the direction for the brand and devising the companyโ€™s sales and marketing strategies. Leading the marketing, creative and retail teams,…

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  • 22 June
    EconomyFrasers Group increases stake in Hugo Boss

    Frasers Group increases stake in Hugo Boss

    Frasers Group, a British retail and intellectual property group, has increased its stake in German fashion brand Hugo Boss. Frasers announced it now has 3.4 million shares โ€“ a 4.9% stake โ€“ in Hugo Boss and holds buy options over another 26% shareholding. The group said its investment in the…

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  • Apr- 2022 -
    21 April
    Clothing & ShoesHugo Boss to launch premium resale platform

    Hugo Boss to launch premium resale platform

    Hugo Boss is set to launch its premium resale platform in the third quarter of 2022 where customers can buy pre-owned items. It will first be launched in France, with the platform planned to expand to Germany, the UK, and the US in 2025. The platform, โ€˜Hugo Boss Pre-Lovedโ€™ will…

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  • 8 April
    NewsFrasers boosts shares in Hugo Boss

    Frasers boosts shares in Hugo Boss

    Frasers Group has announced it has recently increased its investment in Hugo Boss AG, and now has 1.5m shares of common stock, representing 2.1% of Hugo Boss’s total share capital. It said this investment reflects its โ€œbeliefโ€ in the Hugo Boss brand, strategy and management team. Frasers Group said it…

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  • Mar- 2022 -
    1 March
    NewsHugo Boss restructures creative leadership team

    Hugo Boss restructures creative leadership team

    Hugo Boss has announced a series of changes to its creative leadership team. Ingo Wilts, chief brand officer of Hugo Boss AG, will step down from the executive board for โ€œpersonal reasonsโ€, effective 28 February. The firm said Wilts will continue to be involved in the company’s collection-related projects until…

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