People Moves

Loaf appoints CCO

Theodore Sheppard will start his new role in September 2022, replacing Robert White.

Loaf, homeware and furniture retailer, has appointed Theodore Sheppard as its new chief commercial officer.

Sheppard will be responsible for driving sales and growing market share. He will be defining the direction for the brand and devising the company’s sales and marketing strategies.

Leading the marketing, creative and retail teams, he will oversee Loaf’s omnichannel presence and roll-out of new Loaf showrooms to ensure the company continues to “deliver an exceptional experience” for its customers.

Sheppard joins from River Island, having spent seven years there, where he was director of international and business development. Before joining River Island, he held positions at Calvin Klein/PVH and Hugo Boss where he was responsible for sales and partnerships.

Charlie Marshall, founder and CEO at Loaf, said: “I’m thrilled to have Theodore join Loaf. He joins armed with a wealth of experience from his years spent in the fashion industry. We have a lot of exciting plans for the company and I’m excited to work with Theodore as we continue to grow the brand.”

Sheppard will start his new role in September 2022, replacing Robert White.

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