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John Lewis has announced the appointment of its first director of design for fashion, Queralt Ferrer.
The announcement comes as the retailer continues to build on plans to expand its own-brand ranges, with it aiming to become a “more significant player in fashion and home”.
The appointment will specifically support its John Lewis and Partners range, as well as its newest own brand Anyday, which it launched in April 2021.
She served as director of design for Marks and Spencer’s womenswear and lingerie, having experience in redefining the brand and collection strategy to ensure its leadership in the market.
Queralt was also responsible for the launch of the Massimo Dutti fashion brand, leading its growth over the course of 17 years.
Kathleen Mitchell, commercial director at John Lewis, said: “Queralt’s appointment underlines our ambition to further raise the profile of John Lewis design and our commitment to investing in our own-brand ranges.
“She brings outstanding expertise in world-class design that will elevate the creative energy and talent we already have within the team.”
