Gen Z
This coverage explores Gen Z’s influence on the UK retail sector, focusing on consumer behaviour, shopping preferences, and cultural trends shaping demand. Reporting examines how retailers adapt through product development, marketing strategies, digital engagement, and sustainability efforts. Tailored for professionals aiming to connect with younger consumers and anticipate emerging market dynamics.
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May- 2019 -17 MayComment
Brands vs the people: the rise of independent online retailers
After the hard knock the UK’s retail sector took following the 2008 financial crash, things are finally starting to look brighter. Consumers are driving this up-turn with their clicks; with the majority of Gen Z and Millennials now choosing to do most of their shopping online. This year, more than…
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Apr- 2019 -5 AprilAdvice
The global online opportunity for luxury retailers and brands
The global luxury retail industry does not show any sign of slowing down, with the market expected to grow by 3-5% YoY to reach €320-365bn by 2025. Though the luxury sector has been well-known for its initial hesitation to expand online, its steady growth can be attributed to the increased…
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Feb- 2019 -26 FebruaryAdvice
How effective are retailers at engaging the UK’s student market?
The word student has a few connotations, and those don’t tend to be associated with spending power, often the opposite. Living in sub par accomodation and shopping at second hand stores may be true for some, but now, if it’s second-hand it’s vintage, and if it’s vintage you can buy…
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18 FebruaryAdvice
Generation Z: Is retail communicating with them in the right way?
Generation Z is the next batch of bright young things; still young at 18 to 20 but soon to be the new influencers. It’s a small window so how can retailers align their thinking to stay on track with Gen Z in the here and now and also keep their…
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Jun- 2018 -14 JuneHigh Street
Generation Z prefer ‘real-world retail’ over online shopping
Generation Z consumers enjoy ‘real-world retail experiences’ that focus on technology rather than online shopping, a new study has found. Commerce marketing technology company Criteo has released its Gen Z report, which analyses shopping perceptions and behaviours from thousands of members of Generation Z (Gen Z). It’s latest report revealed…
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May- 2018 -14 MayAdvice
GDPR: What does it mean for the future of retail?
For many retailers, getting to grips with the best methods of utilising customer data was no easy feat. Brands worked hard to unlock the potential of data to enhance the customer experience making it more unique and personalised. It appeared that many had cracked it too. From adapting their marketing…
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Mar- 2018 -20 MarchComment
Generation Z: The future of bricks-and-mortar?
Generation Z is often perceived as the age group ready to knock the final nail into the coffin of the High Street. Having lived throughout the largest technological boom in history, and spent a large chunk of their lives living vicariously through their phone, one could expect a complete disinterest…
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