Generation Z: Is retail communicating with them in the right way?

Generation Z is the next batch of bright young things; still young at 18 to 20 but soon to be the new influencers. It’s a small window so how can retailers align their thinking to stay on track with Gen Z in the here and now and also keep their loyalty over the longer term? It’s a difficult question but one that needs tackling: Communicate badly and they’re lost; communicate well and you will have committed advocates.

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