Augmented Reality
This coverage explores the use of augmented reality (AR) in the UK retail industry, focusing on how retailers adopt AR to enhance customer experience, drive engagement, and improve sales. Reporting highlights innovations in virtual try-ons, interactive store displays, product visualisation, and training tools, as well as the operational and technical challenges of implementing AR. Insights support retail executives, brand managers, and technology leads in evaluating AR’s commercial impact and strategic potential.
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Oct- 2024 -17 OctoberNews-In-Brief
Today’s news in brief-17/10/24
N Brown has agreed to a £191m takeover by Falcon 24 Topco, a company led by Joshua Alliance, a member of the founding Alliance family. Joshua, who already holds a 6.6% stake, will acquire the fashion retailer at 40p per share. Other family members, including former chair Lord David Alliance,…
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17 OctoberHigh Street
Snapchat debuts immersive AR ‘high-street’ with Boots and Depop
Snapchat has announced the launch of an all-new immersive high-street experience, Snap Street, set to open in East London this October. The Ely’s Yard building in Brick Lane will be transformed into an actual indoor ‘high-street’ with shop-fronts showing off the state-of-the-art Augmented Reality (AR) experiences available on Snapchat –…
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Feb- 2024 -13 FebruaryFeatures
Top retail tech trends in 2024
As 2024 unfolds, the retail industry is facing a spectrum of formidable challenges: a myriad of technologies, the complexities of omnichannel retailing, and the imperative of sustainability are all reshaping the landscape. Retailers are now focusing beyond just identifying trends; they are committed to providing analytics that demonstrate the tangible…
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Jan- 2024 -19 JanuaryAdvice
The ultimate guide to retail digital transformation
The retail sector faces a host of challenges in the digital age, including: Changing consumer expectations: Consumers now expect seamless, personalised, and omnichannel shopping experiences. Competition: E-commerce giants and digitally-native brands have disrupted traditional retail. Data overload: Retailers must harness vast amounts of data for insights and decision-making. Operational efficiency:…
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Nov- 2023 -10 NovemberClothing & Shoes
Asos to launch first pop-up store ahead of Black Friday
Asos is set to launch its first four-storey pop-up store in Central London from 23-26 November. The Asos In Real Life pop-up will welcome customers to an immersive space at 11 Rathbone Place, where they will be able to experience its fashion “first-hand”, with a curated edit of AW23 collections…
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Oct- 2023 -12 OctoberAdvice
Enhancing the in-store experience with technology
In today’s fast-paced retail landscape, staying ahead of the curve requires a strategic blend of innovation and customer-centricity. Embracing technology is no longer an option, but a necessity for retailers aiming to thrive in this competitive environment. This feature aims to guide retailers on how to leverage technology to enhance…
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10 OctoberAdvice
Adopting augmented reality in retail: A guide for enhancement
In an era where consumer expectations are constantly evolving, retailers must embrace innovative technologies to stay competitive. Augmented Reality (AR) has emerged as a game-changer in the retail industry, offering immersive and interactive experiences that bridge the gap between physical and digital realms. Understand your audience Before diving into AR…
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Jun- 2021 -7 JuneAdvice
How retailers can reduce returns through the use of Google Shopping and AR
The pandemic has significantly accelerated the adoption of e-commerce, with the total proportion of UK online sales remaining considerably higher than pre-lockdown levels. In fact, research has found that digital sales in 2020 accounted for a third of total retail sales in the UK for the first time ever. By…
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Aug- 2019 -19 AugustAdvice
Retail versus digital – can’t we all just get along?
There’s no doubt about it – consumer behaviour has, without question, been one of the main drivers that has contributed to the volume of store closures that we’re seeing now more than ever before. And in some ways, this ‘shift in consumer behaviour’ is to blame for the ‘bricks versus…
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Oct- 2018 -16 OctoberAdvice
How the ‘customer experience’ can improve inclusivity in-store
Next month, a number of British retailers including Asda, Marks and Spencer, Sainsbury’s, Barclays and Argos will be coming together in aid of ‘Purple Tuesday’ – the first accessible shopping day in the UK. Co-ordinated by the disability organisation Purple and endorsed by the government, Purple Tuesday is all about…
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