Snapchat has announced the launch of an all-new immersive high-street experience, Snap Street, set to open in East London this October.
The Ely’s Yard building in Brick Lane will be transformed into an actual indoor ‘high-street’ with shop-fronts showing off the state-of-the-art Augmented Reality (AR) experiences available on Snapchat – curated by brands such as Depop, Boots, and Cosmopolitan.
Free to attend, and open from Saturday 19 – Sunday 20 October only the new retail experience aims to depict what a high-street might look like in the future.
Depop will debut The Depop Claw Machine, offering visitors the chance to win some circular fashion, including streetwear, designer styles and exclusive Depop merch.
Visitors can also immerse themselves in the world of Depop using the Snapchat x Depop AR Mirror.
Meanwhile, at Boots, customers will have a chance to grab products from new beauty brands that have recently joined its lineup, such as Made by Mitchell, Beauty Crop and Milk, whilst also trying out a whole new makeup look using AR at the Snapchat x Boots vanity mirrors.
Boots will also be setting up skin, makeup, hair and fragrance stations with MUA’s and hair stylists for customers to try on new makeup looks with brands such as Drunk Elephant, Huda, Kerastase and Kayali.
Additionally, Cosmopolitan will have a pop-up newsstand on display for people to grab a free copy of the latest edition of Cosmo, plus shoppers can play at being a cover star for the day with an exclusive Snapchat AR lens.
Ben Wymer, director of Global Brand Experience at Snapchat, said: “Snap Street will recreate the joy of Snapchat IRL with an experiential shopping destination for our users, their friends and family.
“We’ll be showing how our pioneering AR technology allows users to experience on screens how products look and behave in the real world, paving the way for a more personal experience for consumers, and more engaging retail opportunities for brands.”
Wymer added: “We couldn’t think of a better way to bring the thrill of shopping for fashion and beauty on Snapchat alive than through Snap Street, a unique and truly immersive retail experience for everyone.”
