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Jan- 2024 -18 January
The retailer’s guide to live streaming and selling
Live streaming involves broadcasting real-time video content to an online audience. What sets it apart from pre-recorded videos is the…
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17 January
Diversifying revenue streams: A strategic imperative for retailers
The COVID-19 pandemic highlighted the vulnerability of businesses that depended solely on physical retail. Diversification provides a safety net during…
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17 January
The power of user-generated content: A guide for retailers
User-generated content (UGC) refers to any content created by customers or users of a product or service. It can include…
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12 January
WH Smith: new year – rebrand?
WH Smith decided to showcase a new, shortened version of its logo across 10 of its stores – some of…
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11 January
What went wrong with Wilko’s and who is next in 2024
As we begin the first quarter of 2024 much of the industry will be reflecting on the sector’s 2023 performance.…
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9 January
A guide to effective crisis management for retailers
Prepare in advance The first step in crisis management is proactive preparation. Retailers should develop a comprehensive crisis management plan…
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8 January
Sonic Success: Understanding the importance of audio branding in retail
Building emotional connections – Sound has a remarkable ability to evoke emotions and trigger memories. A well-crafted audio brand can…
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6 January
Managing retail cash flow and finances: A comprehensive guide for retailers
Create a detailed budget – The foundation of sound financial management is a well-crafted budget. Develop a comprehensive budget that…
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5 January
Understanding consumer psychology: A retailer’s guide to boosting sales
Consumer psychology is the study of how individuals make decisions related to purchasing goods and services. It explores the intricate…
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4 January
A retailer’s guide to building a socially responsible brand
Define your values and commitment The foundation of a socially responsible brand lies in the definition of core values and…
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