Evolving brand and retailer partnerships in a mobile-first world

Clare Cryer - VP Growth at global retail innovation agency Outform, explores the retail dynamics and consumer behaviours changing the direction of travel for brands today.

In today’s digitally-driven retail landscape where consumer expectations and behaviours constantly evolve, the onus is on brands to keep pace with marketplace shifts. So, when a major brand reassesses its way of doing business, it’s worth taking note.

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