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PCI – whose problem is it, anyway?

Remember when the General Data Protection Regulation (GDPR) legislation hit in the UK? Well, it came out in May 2018, and firms are still struggling to come to terms with it. There are big names out there who’ve been hit for six with the big stick that is GDPR –…

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Choosing the right growth strategy for your e-commerce business

Why growth strategies dictate funding requirements Businesses should think carefully about what the right type of investor looks like for them and what types of investments they should make themselves. The type of investor you work with is best dictated by the amount of funding required and what it’s needed for. Broadly speaking there are two…

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Integrating Arcadia’s brands into ASOS and Boohoo: Three key steps

Retail is rife with change thanks to the impact of Covid19 on the sector. Unfortunately, in recent months we’ve seen many retailers go into administration or become acquired. One notable example is Arcadia Group. Boohoo recently acquired its Debenhams, Dorothy Perkins, Wallis and Burton brands – and ASOS acquired Topshop,…

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Demystifying retail marketing: how to get the most out of email

A modern marketer is a master of metrics – and none more so than those in retail. From Funnel Conversion Rates to Marketing Spend per Customer, Customer Acquisition cost to Brand Awareness, Customer Retention to overall ROI – marketers are constantly assessing and fine tuning their strategies based on their…

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The restructuring options for retailers before it’s too late for rescue

Despite a glimmer of hope that Government may extend more Covid-19 support measures, retailers shouldn’t leave their future to chance if they want to boost their prospects of surviving the pandemic. Up until recent days, it looked like retailers were facing a so-called perfect storm. A moratorium protecting retail tenants…

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Retail needs to adapt to the new necessities

“Who are these people buying heels?!” one of my team members asked in wonder today, when discussing how spending habits have changed so dramatically in the last 12 months. She couldn’t imagine why anyone would be buying anything other than more sweatpants and slippers. I didn’t tell her about the…

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E-commerce: The benefits and hidden dangers for an independent retailer

Over the past year, repeated lockdowns and tiered restrictions have forced retailers to close their premises and halt trading. Customers have had little choice but to do more of their shopping online. For independent retailers, e-commerce could provide an opportunity to take advantage of recent shifts in shopping behaviour and…

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How retailers can succeed in the era of anonymised digital marketing

As we peer out of the fog of Covid, and look towards a time when we can emerge from Lockdown in the weeks ahead, it is clear the retail outlook has altered dramatically forever. Many titans of the past few decades have collapsed and the genie is fully out of…

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How to put customers at the centre with Google Shopping automation

It is impossible to discuss retail without assessing the impact of Covid-19. The pandemic has sparked profound change across society, with lockdown measures rapidly changing consumer behaviour and forcing retailers to adapt in order to survive.  Much of this change stems from the acceleration towards ecommerce. Data from the ONS…

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Has the pandemic driven a permanent shift in consumer behaviour?

New Era If anyone was in any doubt about the future of retail, the purchase of Debenhams by Boohoo has surely sealed the deal. When an online-only retailer can snap up one of the UK’s high street stalwarts – and refuse to take either the physical stores or the warehouse…

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