Choosing the right growth strategy for your e-commerce business

Moonpig is the latest in a series of high profile IPOs and we can expect more big fund raises to come this year. Going public isn’t the only route to success though and, needless to say, there is no shortage of growth funding available for scale-ups in this space, says Fran Quilty, CEO and founder of Conjura

Why growth strategies dictate funding requirements

Businesses should think carefully a
bout what the right type of investor looks like for them and what types of investments they should make themselves. The type of investor you work with is best dictated by the amount of funding required and what it’s needed for. Broadly speaking there are two routes open – debt or equity. 

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