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Asos has appointed Anthony Ben Sadoun as the new executive vice president of digital product.
According to Drapers, he will join the group’s management committee next week and report directly to CEO José Antonio Ramos Calamonte.
In his new role, Ben Sadoun will help drive forward the retailer’s customer experience by “combining the latest technology with Asos’ fashion creativity”.
He most recently served as chief product officer at Latin American online marketplace Kavak. Before that, he worked in the same role at Linio, an online marketplace also in Latin America.
Calamonte said: “I’m very happy to welcome Anthony Ben Sadoun to Asos as EVP of digital product. Most recently serving as chief product officer for Latin American online marketplace Kavak, Anthony will lead our digital product roadmap and drive the continued evolution of our online platform, combining the latest technology with the latest trends in fashion to deliver an inspirational experience for our customers.”
