Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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Mar- 2018 -26 March
Imagined ownership: four steps to nudge customers closer to purchase
Lately, when opening the Asos app on my phone, I’ve been struck by how keenly they’re pushing their ‘try before you buy’ scheme. “30 days: no fees, no interest,” the app boasts. And just the other day, a colleague told me about arriving home to find her husband trying on…
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23 March
Gender pay gap reporting: Why you should see it as an opportunity
With just less than a month until the gender pay gap (GPG) reporting deadline, less than 15% of eligible organisations have published their results, with some experts predicting that a sizeable proportion will fail to make the early-April cut-off. No doubt many employers view GPG reporting as an administrative headache…
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22 March
How the personal touch drives retail success
Retailers today have to go the extra mile to secure customers’ attention. Tactics, like personalisation, which previously were labelled ‘nice to have’, are now essential. Indeed, brands looking to succeed in this changeable marketplace, must create personalised experiences through the customer journey to meet rising expectations. Those that do it…
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19 March
How to ensure GDPR doesn’t kill your data capture efforts
Despite GDPR changing the methods of capturing and managing customer data for good, the regulations don’t need to herald the end of useful data. There are still ways in which businesses can continue to gather useful data and, crucially, help gain customer trust at the same time. Here are the…
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16 March
Setting up a successful Google Shopping campaign
Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They represent a consistent percentage of AdWords traffic for most retailers, and as such it’s vital that you set up and optimise your Google Shopping Campaign effectively, in order to compete…
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14 March
The key to unlocking brand advocacy
Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically on affluent consumers (defined as internet users aged 16-64 that fall into the upper quintile of GWI’s social grading segmentation). The research found that direct communication from brands is very…
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12 March
Email marketing – five personalisation opportunities you may be missing
Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that tells you when a product you’re actively interested in is on promotion or being sent a tailored, relevant offer for your birthday is something to be welcomed rather than ignored.…
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9 March
Move over Millennials, there’s a new customer in town – meet ‘Generation Z’
A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part of a generation where tech disruption is the norm, “Googling it” is how you find out information and Facebook is for parents. It is a generation that spends around 7.6…
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8 March
Break down the walls: overcoming three main barriers to conversions
We are constantly trying to come up with reasons why we should not purchase a product, so the job of a retailer is to make the transaction journey as smooth as possible so visitors to your online store or marketplace become customers. Here is our advice on how to break…
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5 March
PPC challenges facing retailers
We know as well as anyone, Pay-Per-Click advertising (PPC) can be challenging at times, particularly for marketers who are completely new to it or those who have little experience in running a retail PPC account. So we’re taking a look at some of the common PPC challenges facing retailers…
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