Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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Oct- 2018 -31 October
How internal collaboration can unlock the best ecommerce experience
With online shoppers in the UK making 80% of retail purchases online, ecommerce managers can’t afford to adopt a ‘let’s hope for the best’ mentality when it comes to their website infrastructure. Not only would a crash reflect badly on the brand, but the downtime could mean lost revenue and…
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30 October
How to drive customer loyalty
With new restaurants opening what seems like every other day and more and more shoppers going online, customer loyalty is becoming increasingly important. Eloise Sheppard, managing director of Call Systems Technology, has been getting to the heart of what really matters to consumers and offers her top tips on driving…
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29 October
Why your Google Shopping strategy is failing and how to fix it
It’s no secret that the UK’s online sales are booming, continuing to increase year-on-year as a percentage of overall sales – but many retailers are failing to capitalise on one of online retailer’s most effective channels, Google Shopping. According to the Office of National Statistics (ONS), almost one in five…
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26 October
The importance of cyber security
Email has now become one of the most vital tools of communication, essential in our everyday lives and relied upon for both personal and professional use. It comes as no surprise that approximately 269 billion emails are sent daily and this figure will continue to grow by an estimated 4%…
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25 October
Making Data Work: The real-time benefits of real-time data
Data has always had an important role in retail. From shaping decision-making on stock control and pricing, to influencing marketing, and informing sales strategies, it’s all about the insights that this information can provide. Two key areas where data plays an even greater role today are customer experience and loyalty.…
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24 October
Four golden rules for influencer marketing in retail
Influencer marketing has come under fire recently, with some brands publicly moving away from the influencer market and other major companies, like Unilever, calling for more transparency across the board and P&G actively investigating. The fraud risk from fake followers (as much as 78% for the Ritz-Carlton hotel group influencers,…
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19 October
What does ‘real-time’ mean in retail?
We are living in an ‘instant gratification’ era and the way we shop is evolving. Big box retailers like Amazon and Next are proving day in day out that consumers can have items they’ve bought online speedily. Same day and next day delivery are now very much the norm. In…
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17 October
How ‘technology transformation’ is shaping the retail renaissance
For European retailers, 2018 has been tough. However, retailers are resilient, and hopes are high that a more positive outlook is on the horizon. Falling European unemployment, twinned with increased net incomes for most countries are good news for consumers, which in turn should mean more disposable income and increased…
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16 October
How the ‘customer experience’ can improve inclusivity in-store
Next month, a number of British retailers including Asda, Marks and Spencer, Sainsbury’s, Barclays and Argos will be coming together in aid of ‘Purple Tuesday’ – the first accessible shopping day in the UK. Co-ordinated by the disability organisation Purple and endorsed by the government, Purple Tuesday is all about…
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15 October
Why the retail industry needs Extended Producer Responsibility
Waste as a resource remains a hot topic in the news agenda. Consumers are becoming more concerned about the future of our environment, which has resulted in the government introducing a number of new policies to ensure we’re all working towards a more sustainable future. Mattresses are a particular recycling…
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