Advertisement
Advertisement
Advice

Four golden rules for influencer marketing in retail

Influencer marketing has come under fire recently, with some brands publicly moving away from the influencer market and other major companies, like Unilever, calling for more transparency across the board and P&G actively investigating. The fraud risk from fake followers (as much as 78% for the Ritz-Carlton hotel group influencers, one study from Points North Group found this year) is not to be underestimated.

Back to top button