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Birkenstock revenues surge 19% in Q1 FY25

The company opened four new owned stores during the first fiscal quarter of 2025, bringing the total number of owned retail stores to 71

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Birkestock has reported a 19% surge in revenues to €362m (£299m) for the first quarter ended 31 December 2024.

The group’s adjusted EBITDA also increased 25% to €102m (£84m), while net profit hit €20m (£16m), up from a net loss of €7m (£5.79m) the previous year.

The group attributed this growth to strong consumer demand throughout the holiday season.

Additionally, its close-toe silhouettes grew at more than “twice the pace” of the group average and increased share of business by 600 basis points.

Revenues soared across all segments including 16% in the Americas to €211m (£174.7m), 17% in EMEA to €103m (£85.29) and 47% in APAC to €47.1m (£39m).

Its B2B revenue also increased 30% to €182m (£150.7m), and its DTC revenue was up 11% to €178.5m (£147.8m).

However, its gross profit margin of 60.3%, was down 70 basis points from 61.0% in the first quarter of 2024 primarily due to the increase in B2B share relative to a year ago

The company opened four new owned stores during the first fiscal quarter of 2025, bringing the total number of owned retail stores to 71.

Looking ahead, Birkenstock has confirmed its previous guidance for fiscal year 2025, expecting revenue growth of 15-17% in constant currency, an adjusted EBITDA margin of 30.8-31.3%, and a continued improvement in gross margin toward its long-term target of 60%.

Oliver Reichert, CEO of Birkenstock and member of the board of directors of the company, said: “Our results for the first quarter of 2025 reflect the continued strength of our brand throughout the important holiday season. Birkenstock proved to be a high-demand gifting item and must-have for our wholesale partners.

“Our clogs, other closed-toe shoes and boots performed very well, with share of business up 600 bps year-over-year. We once again saw very strong growth across all of our segments, with APAC coming in exceptionally strong as we accelerated the pace of store openings and deliveries to some B2B partners in the quarter. With the strong start to the year, we are confident in our ability to deliver on our guidance for 2025.”

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