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SportsShoes.com has announced the appointment of Georgia Malir as its first partnerships coordinator to manage running and fitness community partnerships.
Malir joins the online running shoes, clothing and outdoor retailer from athletic footwear and apparel brand, Saucony, where she was a technical representative.
In her new role, she will be responsible for supporting SportsShoes.com’s partnership strategy with the day-to-day management of the retailer’s running and fitness partnerships.
This includes communicating with more than 1,000 individual running clubs, coordinating high profile event sponsorships and optimising media and wider group partnerships.
Alongside her professional role, Malir is also an active runner and is currently placed 772 in the world rankings for the Women’s Marathon category. She achieved a 2:39:47 time at the Valencia Marathon in December last year.
The appointment follows SportsShoes.com’s recent retail partnership with community event network, Parkrun, which supports more than nine million registered parkrunners across 23 countries; this marks the biggest retail partnership the company has secured to date.
Alongside parkrun, SportsShoes.com also has exclusive running events and community retail partnerships with England Athletics and RunThrough.
Malir said: “I am excited to join the SportsShoes.com team and I am looking forward to working with our new and existing partners to help support everyone, at any stage of their running and fitness journey.
“As a keen runner, I experience the benefits of physical activity daily, therefore I am delighted to join SportsShoes.com on their mission to help customers lead happier and healthier lives through running and fitness.”
Brett Bannister, MD of SportsShoes.com, added: “Helping people lead healthier and happier lives lies beyond offering a best-in-class retail experience. It also means playing a meaningful role within the running community.
“Achieving this means ensuring our running and fitness partnerships deliver value and visibility. Georgia brings with her a wealth of experience and knowledge of our sector, and will play a crucial role in driving forward our partnerships strategy.”
