Asda appoints new chief digital officer from Morrisons

Asda has appointed Matt Kelleher as its first chief digital officer with the aim to evolve how it uses data to improve its customer offer, as part of its long-term ambition to be the UK’s second largest grocery retailer.

Kelleher will join the supermarket in July from Morrisons, where he has held the role of chief information officer. 

In his new role at Asda, he will take on responsibility for its data and ecommerce functions. He will also lead all of the retailer’s technology functions once its ongoing technology transformation project ‘Future’ is complete. 

As part of his appointment, Kelleher will also join Asda’s existing executive leadership team led by co-owner Mohsin Issa. 

The retailer has also announced the appointment of Atheeq Akbar as VP of commercial finance, who will join the supermarket in June and will report to Michael Gleeson. 

Mohsin Issa, co-owner of Asda, said: “This is an incredibly exciting time to be part of Asda as our business grows and develops for the benefit of our customers. 

“Our use of data and technology transformation is a critical element of our ongoing transformation and I am delighted that we continue to attract new talent and skills as we progress this important work. I look forward to welcoming Matt and Atheeq to the Asda family.”