People Moves

Asda appoints new chief digital officer from Morrisons

Matt Kelleher will lead all of the retailer’s technology functions once its ongoing technology transformation project ‘Future’ is complete

Asda has appointed Matt Kelleher as its first chief digital officer with the aim to evolve how it uses data to improve its customer offer, as part of its long-term ambition to be the UK’s second largest grocery retailer.

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