Lidl sees sales rise 25% in run up to Christmas

Lidl GB has announced that over 1.3m people shopped with them in the run up to Christmas, as its sales increased 24.5% YOY.

The supermarket chain stated that shoppers switched nearly £63m of spending to them from other supermarkets.

It revealed product highlights included Christmas Pudding sales increasing 185% YOY as well as almost seven million glasses of prosecco sold.

The retailer also saw its busiest ever day of trading in 28 years on Friday 23 December.

CEO Ryan McDonnell said: “Every week of the year we are seeing more customers coming through our doors, switching spend to Lidl from the traditional supermarkets. We know they switch to us to make savings, but then they stay with us when they realise that they’re not having to compromise on quality, and this Christmas was no exception.

“Our strategy – great quality products at low prices – has remained the same since we first opened our doors over 28 years ago. But that is only because it’s as relevant now as it ever has been. It is working because we are seeing big switching gains with over £63m of spend moving to us in the four weeks to the 25th of December. We only see this momentum continuing in 2023.”

McDonnell added: “As we head into another new year, we’re laser focused on strengthening our infrastructure across the country. As we continue with the expansion of our distribution centres in Belvedere and Bridgend, we’re set to open our biggest ever warehouse in Luton later this year.

“This doubles down on our efforts of giving more communities access to our unrivalled quality-value combination, something that’s particularly important as families continue to tighten their belts in the current climate.”