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Clothing retailer Weird Fish has welcomed a “record” Christmas as total sales during November and December soared to £13.5m, up by 18.4% against the same period in 2024.
Retail like-for-like sales also grew by 6.6% in the 12 weeks to 28 December, as the group’s performance marked the strongest fourth quarter in the history of the company.
Online sales increased 12% year-on-year, supported by strong performance across outlet centres.
For the full-year, EBITDA rose by 48%, and profit margins reached 30% for the year, up from 28% in 2024.
It comes as the company opened 10 new stores during 2025, bringing its total estate to 40 sites. These locations are primarily situated in market towns and coastal areas.
In October 2025, investment firm Total Capital Partners increased its stake in the business. The firm also established Auralis, a new holding company, with Weird Fish as its first platform.
The new structure includes an acquisition facility intended to support the purchase of complementary retail brands. Weird Fish also signed new partnership agreements with Refined Brands and Go Outdoors.
International expansion continued through sales in the US via Nordstrom and Macy’s. The brand further grew its UK footprint through a new agreement with outlet operator McArthurGlen.
Chief executive David Butler said: “Weird Fish has delivered another record-breaking year, with strong results particularly across partnerships and online, driving our best Christmas trading period to date, despite a challenging backdrop for consumers and the high street.
“We opened 10 new stores during the year, all delivering exceptional revenue performance, most notably our largest store in Stamford, alongside significant gains in brand awareness. Our commitment to product quality, margin discipline and expanding brand reach continues to resonate with our loyal customer base and is bringing new shoppers into the brand, giving us real momentum as we enter 2026.”
He added: “Our strategy is delivering, and we remain focused on expanding our presence in key destination and outlet locations, while continuing to build momentum across partnerships and online. Weird Fish is well positioned for another strong year ahead.”
