Weird Fish
This coverage focuses on Weird Fish’s strategic growth, operational performance, and market positioning within the UK lifestyle fashion sector. Reporting includes updates on store openings and closures, product range developments, marketing campaigns, leadership changes, and sustainability initiatives—providing retail professionals with insights into the brand’s expansion strategies, commercial initiatives, and influence within the casual clothing market.
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Jun- 2025 -5 JuneClothing & Shoes
Weird Fish revenues and profits surge
British lifestyle clothing and accessories brand Weird Fish has reported “record” results for the year ending 31st December 2024, as its revenues increased 11.4% to £42.6m, and EBITDA increased 110% to £5.38m. The group’s gross profit was also up 27% to £27m as the business focused on physical expansion and…
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Oct- 2024 -7 October
Today’s news in brief-7/10/24
Mulberry founder Roger Saul has suggested that luxury retailer Mulberry might be a better fit with European luxury group LVMH rather than Mike Ashley’s Sports Direct, following Ashley’s unsuccessful £83m bid to acquire the company. Saul, who founded Mulberry in 1971, emphasised that the brand had drifted from its original…
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7 OctoberClothing & Shoes
Weird Fish improves profitability in FY23
Weird Fish, the British lifestyle clothing and accessories brand, has revealed its EBITDA increased 80% to £2.6m as the business accelerated investment across both online and in store and reduced overall discounting in the year ending 31 December 2023. Weird Fish said the move to improve profitability led to a…
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Apr- 2022 -11 AprilClothing & Shoes
Weird Fish freezes prices amid soaring inflation
UK lifestyle clothing brand Weird Fish has announced it is freezing prices for its spring/summer trading period in response to the rising cost of living pressures. The announcement comes as non-food retail inflation tipped its highest rate since 2011 in March at 1.5%, with consumers seeing their fifth consecutive month…
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Jan- 2022 -12 JanuaryClothing & Shoes
Weird Fish nearly doubles YoY revenue in 2021
UK lifestyle clothing brand Weird Fish has reported that its overall ecommerce revenue nearly doubled year-on-year as it took £21m in 2021, compared to £12m in 2020. It comes as it reported revenues of £7m online in November alone, more than the whole of 2019, after “ramping up its digital…
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7 JanuaryNews
Weird Fish adds eco metrics to enhance transparency
Clothing brand Weird Fish has taken the next step in its sustainability journey by introducing environmental impact metrics to its website, in partnership with Green Story. Customers can now see how much has been saved in car emissions, drinking water, lightbulb energy and land pesticide usage as a result of…
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Jul- 2021 -19 JulyClothing & Shoes
Weird Fish raises over £250k for charity
Clothing brand Weird Fish has announced that it has raised over £250,000 through its initiatives with charity partners including the RSPB and Battersea Dogs and Cats Home. The retailer began its partnership with wildlife conservation charity RSPB in 2015, and has since raised £174,000 through the sales of nearly 30,000…
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2 JulyClothing & Shoes
Weird Fish brings forward sustainability targets
UK lifestyle clothing brand Weird Fish has brought forward its ambitious sustainability targets of having 80% of its products using eco-friendly alternatives by 2023 to 2022, as more customers embrace its introduction of eco-friendly materials. Following the launch of its ‘The Only Way Is Ethics’ sustainability policy in 2019, in…
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Apr- 2021 -8 AprilClothing & Shoes
Weird Fish expands e-commerce operations
Lifestyle clothing brand Weird Fish has announced a shift in its sales channels to expand its online operations, following an 84% year-on-year growth to its e-commerce sales in 2020. The group also claimed that e-commerce sales have increased a further 354% year-on-year so far in 2021, with overall sales lifting…
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Nov- 2019 -7 NovemberClothing & Shoes
Weird Fish becomes first UK retailer to launch grass paper bags
Clothing retailer, Weird Fish, has become the first UK retailer to introduce eco-friendly grass paper bags throughout its stores. The introduction of the grass bags is a part of the company’s ‘The Only Way is Ethics’ sustainable policy. The grass paper bags will replace traditional single-use plastic carrier bags in…
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