The retailer began its partnership with wildlife conservation charity RSPB in 2015, and has since raised £174,000 through the sales of nearly 30,000 collaborative t-shirts with bird-related pop-culture puns, donating £5 VAT for every sale.
The group also sold RSPB pin badges across their stores, with two head office employees competing in the Cheltenham half marathon over the course of the brand’s collaboration.
Since its partnership began in 2017, Weird Fish has also raised over £83,000 for Battersea Dogs and Cats Home from the sales of a total of 17,000 collaborative limited-edition t-shirts.
As part of its commitment to additional partnerships, the retailer has also supported multiple regional community events over the years – most recently renewing its sponsorship for the 2021 Mad Hatter Sports events for a fifth year running.
The Cornwall-based sporting events take place over the course of the summer, encouraging all skill levels to compete in swimming, running and combined swim-run-paddle board events.
The group will contribute vouchers and clothing as prizes for competitors, as well as provide swimming caps and shirts for participants.
John Stockton, managing director of Weird Fish, said: “We are so proud of our charity partnerships, and what we have achieved through championing causes close to our hearts. As a brand, we believe we have a responsibility to raise awareness of important charities and ongoing partnerships form a key part of this.
“Rather than donating a lump sum, we’ve collaborated with various partners to create distinct clothing designs which appeal to our audience and encourage them to show their support.”