Apparel Brands joins growing list of bidders for Russell & Bromley

Apparel Brands has reportedly joined a growing list of bidders considering an acquisition of Russell and Bromley, as the footwear retailer explores a sale following difficulties raising new capital.According to The Times, Russell and Bromley appointed restructuring adviser Interpath Advisory in October to assess its options and help fund a five-year turnaround plan. 

After failing to secure the required backing, shareholders are understood to have begun weighing a full sale of the business, potentially ending around 150 years of family ownership.

Apparel Brands has built a portfolio of fashion labels through a series of acquisitions in recent years. The group buys, develops and manages brands, selling products to retailers and wholesalers rather than operating stores itself.

The company reported sales of £47m in the year to 28 June 2025, up from £36.2m the previous year, according to its latest accounts.

Other bidders said to be circling Russell and Bromley include the retailer Next, which reportedly partnered with a stock clearance specialist as part of potential takeover plans for shoe retailer Russell and Bromley.

Last week it was reported that the retailer is working alongside specialist retail advisory firm Retail Realisation on its interest in the family-owned chain.

Sources told Sky that the partnership highlights Next’s interest in Russell and Bromley’s brand, rather than its store estate or stock.

The newly formed retail group Auralis has also submitted an offer, according to The Times. The group, which owns the coastal clothing brand Weird Fish, has said its proposal would keep most Russell and Bromley shops open, along with the company’s head office and distribution centre.

A decision on the future of Russell and Bromley is reportedly expected over the coming weeks. 

Apparel Brands has been approached for comment.