Brunello Cucinelli lifts revenue outlook amid sales boost

Brunello Cucinelli has raised its full-year 2025 revenue forecast, saying sales across all regions and channels are set to deliver growth of between 11% and 12% at constant exchange rates, ahead of expectations at the start of the year.

The retailer said growth at current exchange rates should be around 10%. It added that the fourth quarter is expected to show double-digit growth at constant exchange rates, supported by strong feedback on styling and the continuation of sales trends seen in the third quarter.

The group said the trading momentum reflects resilient demand in the highest segment of the luxury market. It noted that tariffs introduced in the United States had prompted price adjustments from the Autumn/Winter 2025 season but had not altered customer behaviour or brand perception.

Management said the year has been characterised by sustained retail growth on a like-for-like basis, helped by selected openings, and a stable wholesale presence among roughly 400 leading global clients. The offer remains weighted about 85% to ready-to-wear and 15% to accessories, with a balance between men’s and women’s collections.

The company said it expects its strengthened positioning, combined with robust order intake for Spring/Summer 2026 and a positive winter sell-out, to support projected revenue growth of around 10% in 2026. Profitability is also expected to improve, with “very solid” margins.

The business highlighted continued investment in Italian artisanal manufacturing, including the doubling of the Solomeo factory and the completion of new outerwear facilities in Penne and Gubbio. The three-year 2024–2026 plan has been completed a year early, giving what the company described as production capacity sufficient until about 2035.

The company plans to launch a new artificial-intelligence based e-commerce platform in mid-January 2026. It said the site, built using the Callimacus system created by Solomei AI, is intended to respond dynamically to visitor intent and offer a personalised experience.

Executive chairman and creative director Brunello Cucinelli said: “As 2025 draws to a close, we can look back on a year of excellent results, in terms of revenue, profits and a great image for the brand.This past year has been exceptionally generous to us, offering many blessings: as a company and as individuals, we have received a series of truly special recognitions that have filled us with joy and optimism for the years ahead.

“…Finally, and with great excitement, we are thrilled to announce that mid-January we will launch our new AI-powered e-commerce website, which our friends in Silicon Valley have described as a genuine innovation. Concluding, with a strong Spring/Summer 2026 order book and excellent winter sell-out performance, we expect healthy revenue growth of around 10% for 2026.”