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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Brunello Cucinelli has reported revenues above €1bn (£870m) for the first nine months of 2025, marking a year-on-year increase of 10.8% at current exchange rates and 11.3% at constant rates.

The Italian fashion house said all regions contributed to growth, with sales in Asia up 15.6%, the Americas rising 9.2% and Europe increasing 8.9%. Revenue from the retail channel grew 11.4% to €644.8m (£554.5m), while wholesale sales rose 9.7% to €374.8m (£322m).

In the third quarter alone, revenues reached €335.5m (£288.5m), an increase of 12% year-on-year. Retail sales were up 13.9% in the quarter and wholesale rose 9%.

Cucinelli also paid tribute to Giorgio Armani following Milan Fashion Week, describing him as “the absolute symbol of Italian fashion”. He added that the company had faced “short selling activity” in recent weeks but stressed it remained focused on its long-term strategy.

The company said demand for the autumn-winter 2025 collection currently in stores had been strong, while the sales campaign for spring-summer 2026 concluded with positive results. It plans to launch a new online boutique by the end of the year with added features using artificial intelligence.

The board confirmed it expects revenue growth of around 10% for both 2025 and 2026, with what it described as “healthy and balanced profits”.

Company founder and creative director Brunello Cucinelli said: “We closed the first nine months of the year with excellent results in terms of turnover, with growth of 10.8% at current exchange rates and, given the quality of sales, we believe the same applies in terms of profit.”

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