Myer Group has revealed it will relaunch Topshop across all 56 of its department stores from February 2026, marking the brand’s return to the Australian market and expanding the retailer’s push to attract younger customers.
The exclusive agreement will see Topshop sold in-store and online through Myer, with the British label positioning its comeback around updated design and a modern approach to womenswear.
Topshop’s comeback follows recent relaunches in the UK, France, Ireland and Denmark. The first collection will feature tailoring, outerwear and reworked denim, alongside core staples such as the label’s Jamie and Joni jeans.
Belinda Slifkas, chief merchandise officer at Myer, said: “We are thrilled to welcome one of the most iconic and globally celebrated brands to Myer and we know the London look is popular right across Australia from Perth to Bondi.
“We’re seeing a growing number of younger customers choosing Myer, and with Topshop’s arrival, we’re confident this will further strengthen our appeal and deepen our connection with this customer group.”
Henrik Matthiesen, brand director at Topshop, added: “This partnership marks an important milestone as we reintroduce Topshop to the world – and now with Australia on the map. We highly appreciate our cooperation with Myer – to us, they are the perfect partner to launch Topshop in Australia.”
