Ann Summers losses narrow to £3m

Ann Summers posted a loss before tax of £3m for the year ended 28 June 2025, down from a loss of £13m in the previous year.

Meanwhile, the adult retailer’s adjusted EBITDA hit £100,000 over the period, up from a £5.6m EBITDA loss the year prior, while its gross profit grew 0.5% year on year to £58.5m.

Alongside this, the company saw its revenues stay broadly the same, rising from £93m to £93.4m in the period.

The company highlighted its “enhanced customer experience” over the year, via investments in improved technology and shop upgrades as one of the reasons for the upturn.

Another key milestone for the company was the launch of Knickerbox.com in July 2024, marking the return of the brand with a “fresh, modern identity”.

CEO Maria Hollins said: “The financial year 2024-25 has been one of resilience and strategic adaptation for Ann Summers.Against a backdrop of persistent economic uncertainty, rising inflation, and the ongoing cost-of-living crisis, the retail sector has faced significant headwinds both in the UK and globally.

“Despite these challenges, our business has demonstrated agility and determination, focusing on operational efficiency, customer experience, and long-term sustainability. Looking ahead, our strategy remains focused on profitable growth, market-leading product innovation, and outstanding customer experience. We will continue to drive efficiencies, expand our reach, and invest in sustainable, ethical practices.”