Applied Nutrition appoints new chief marketing officer

Applied Nutrition has announced the appointment of Sophie Pugh as its new chief marketing officer, as the sports nutrition brand continues to expand internationally.

Pugh joins from The Hut Group (THG), where she spent nine years in the company’s nutrition division and most recently served as managing director of performance and wellness. She led global product marketing and brand initiatives for THG’s key nutrition labels, including Myprotein and Myvitamins.

In her new role, Pugh will oversee Applied Nutrition’s marketing vision and strategy, focusing on strengthening brand engagement and supporting growth across global markets.

Pugh said: “I’m delighted to be joining Applied Nutrition at such an exciting time for the brand. The energy, ambition and innovation within the business are truly inspiring, and I’m looking forward to building on that momentum, driving global growth and strengthening our connection with consumers around the world.”

Thomas Ryder, chief executive of Applied Nutrition, added: “We’re really excited to have Sophie join the team as our new chief marketing officer. She brings a wealth of experience in brand building across our industry, and we’re looking forward to seeing her drive our marketing strategy, support the global expansion of the business, and connect even more with our consumers, customers and distributors.”

The appointment marks a further step in Applied Nutrition’s efforts to strengthen its position in the sports nutrition, health and wellness market.