Dunelm profits rise 2.7% to £211m as store footprint increases

Dunelm has revealed that its profit-before-tax rose 2.7% to £211m, up from £205.4m, for the year ended 28 June 2025.

Alongside this, the company’s total sales rose 3.8% to £1.77bn, up from £1.70bn. It stated that its digital sales were now 40% of total sales, up from 37% in the previous year.

It saw an increased share of the combined homewares and furniture markets to 7.9%, up from 7.7% in the previous year.

Dunelm stated that it had balanced sales growth with increases in both volumes and average item values driven by product and category mix.

In the period, Dunelm opened six new superstores, including one relocation, plus its first store in inner London. It also completed two acquisitions; a 13-store retailer in Ireland, and the brand and archive of Designers Guild.

Lastly, the company invested in its own made-to-measure blinds and shutters manufacturing facility.

CEO Nick Wilkinson said: “In my final set of results at Dunelm, I’m pleased to report another successful year, marked by growth in sales and profits, increased market share and meaningful strategic progress. Having had the privilege of being a part of this awesome business, I want to thank our incredible colleagues, whose commitment and adaptability has driven our performance this year and throughout our history.

“We’ve learned to navigate a volatile consumer environment, raising the bar on what really matters to our customers – delivering amazing value and helping them to create stylish, joyful and hard-working homes. With a thriving digital offer, vibrant stores, and a broadening category offer, we’re finding new and meaningful ways to be relevant in our customers’ lives.”

He added: “This has also been a year of milestones for our business; opening our 200th store and first inner London location, expanding Click and Collect, extending our UK Made-to-Measure manufacturing, entering our first market outside the UK, and buying the brand and archive of Designers Guild. All these investments are centred on creating a better offer and experience for our customers.

“As I move on, I leave behind a special business, with a strong business model, well positioned for the future. Dunelm is evolving as a multi-category and multi-channel specialist, The Home of Homes, making good progress towards its next market share milestone of 10%. With customers at our heart, and a commitment to long-term, sustainable growth, Dunelm is still just getting started.”