Superdry promotes Simon Comins to COO
More recently, he has also been instrumental in shaping some of Superdrug’s most innovative customer experiences, including the recent launch of Beauty Playground
Superdrug, has announced that it has promoted Simon Comins to the role of chief operating officer.
Comins has been with Superdrug for 38 years, having joined the business at just 15 years old as a part-time worker in his local Superdrug store.
In his most recent role as chief commercial officer Comins played a pivotal role in shaping Superdrug’s commercial success.
He oversaw the company’s commercial teams, marketing, and CRM functions, helping to deliver consistent, compelling brand messaging, strong supplier partnerships, and exceptional customer value across more than 800 stores nationwide.
More recently, he has also been instrumental in shaping some of Superdrug’s most innovative customer experiences, including the recent launch of Beauty Playground.
CEO Peter Macnab said: “Simon’s deep understanding of both our business and our customers makes him ideally placed to lead the next phase of our journey. His ability to drive innovation has already delivered fantastic results, from strengthening our commercial strategy to bringing new experiences for our customers to life.
“Simon will be central to ensuring our retail and commercial plans work hand in hand to create the very best experience for our customers.”
Comins added: “The customer is always at the heart of what we do. We pride ourselves on offering the latest beauty brands and essential health products at a range of price points to suit every individual.
“I’m incredibly proud of how far we’ve come as a business and excited to take on this new role as COO. By bringing together our retail and commercial teams, we can continue to evolve and deliver even more value, choice, and standout experiences for our customers.”
