M&S to debut fashion range in Australia amid David Jones collab
As part of the deal, M&S will stock its womenswear, menswear and lingerie lines in 24 David Jones locations
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Marks and Spencer has agreed a partnership with department store David Jones that will see it launch its fashion ranges in Australia.
This marks the British retailer’s first international wholesale partnership in its fashion business.
As part of the deal, M&S will stock its womenswear, menswear and lingerie lines in 24 David Jones locations, including flagship sites in Sydney and Melbourne, as well as online.
According to the retailer, the partnership follows the success of its international wholesale deal in food, launched with Target in the United states in 2022. Within a week, its Percy Pig confectionery became a top-selling line and sold out.
Mark Lemming, managing director of international at M&S, said: “Last year we reset our priorities for international, with a focus on offering the magic of M&S to customers across the world.
“With consecutive growth in food and fashion, home and beauty, and strong brand momentum as the UK’s most trusted retailer there is now so much opportunity for us to grow our business globally.”
He added: “We’re taking our first steps in Australia; it’s a market which has always shared long-standing and strong links with the UK and where brand recognition is high. With a shared set of values surrounding quality, innovation and trust, David Jones is the perfect partner as we take our first venture into a partnership in fashion.”
Bridget Veals, executive general manager of womenswear at David Jones, said: “We’re thrilled to welcome Marks and Spencer to David Jones, introducing one of Britain’s most iconic retailers to our customers.
“The arrival of M&S marks the beginning of an exciting new chapter for us, as we continue to curate a world-class portfolio of brands that deliver both elevated everyday essentials and exceptional value. We’re proud to be the exclusive home of Marks and Spencer fashion in Australia and look forward to building a strong and enduring connection between this global brand and our customers.”
Last year, the company also reorganised its international business, strengthening its leadership team with three senior appointments and aims to build a stronger foundation for long-term growth.
