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Sportswear giant Puma has appointed Ronald Reijmers as vice president Global Retail starting November 1, a position in which he will oversee the development of the company’s full-price and outlet stores across the world.
Reijmers has almost three decades of experience in the sports industry, holding various leadership positions in retail strategy and management at Nike, Adidas and, most recently, Gymshark. He will report to chief commercial officer Matthias Bäumer.
Puma also announced it is evolving its organisational set-up by splitting its direct-to-consumer business into two dedicated Global Retail and Global E-Commerce focus areas. Erik Janshen, who previously oversaw both areas, has decided to leave Puma to take on new professional challenges outside of the company.
Baumer said: “Ronald is a highly experienced leader with a strong track record across the industry, who will bring a deep global expertise in retail strategy and operations and help us build momentum in our global retail channel. I want to thank Erik for building a strong foundation for a more holistic and profitable direct-to-consumer business and wish him all the best for the future.”
Puma added it will announce new leadership for its global e-commerce channel in the coming weeks.
