Ruggable launches first in-store presence through John Lewis partnership

Ruggable has announced that for the first time in the UK market, its rugs will be available to view in-store as part of its recent retail partnership with John Lewis. 

The washable rug brand will be part of an in-store experience at the John Lewis flagship store on London’s Oxford Circus launching early December. The experience is part of the newly formed partnership with John Lewis, with Ruggable rugs being available on the website and app since 25 September.

Available in Ruggable’s hero flatwoven chenille rug texture, 115 designs are available to purchase through John Lewis in a variation of sizes and shapes, including bathmats and doormats. These include designs from Ruggable’s own range as well as licensed partners such as Morris and Co., Iris Apfel and Jonathan Adler. 

Ruggable’s two-piece system is made up of a lightweight washable rug cover and a non-slip rug pad, making it stain-resistant and water-repellent. 

All Ruggable orders placed in the UK are made and shipped from the company’s Birmingham plant. The plant is also part of Ruggable’s European fulfilment operation, helping deliver rugs across their European markets to customers in France, Germany, the Netherlands, Sweden and Finland. 

Clay Wertheimer, VP of Ruggable UK and Europe, said: “We’re incredibly excited by our partnership with John Lewis & Partners. This will be the first time in the UK market consumers will be able to view the Ruggable product in-person, and see firsthand the style and quality of the rugs we produce. 

“The motivation to move to omnichannel is driven by a wider initiative to double down on our growth in the UK, and introduce our innovative brand to a wider audience who know and trust John Lewis.”