This coverage explores Finland’s evolving retail landscape, offering insights for UK-based retail professionals monitoring international market dynamics. It reports on the dominance of domestic giants S Group and Kesko, the rise of e-commerce with foreign retailers capturing over 37% of online purchases, and the impact of economic factors such as inflation on consumer behaviour. The reporting also addresses challenges faced by UK retailers, including the withdrawal of Tesco products due to Brexit-related complications, and examines opportunities for market entry and expansion within Finland’s retail sector.