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Better than forecasted: how is Black Friday 2023 doing?

Jenni Matthews, marketing and insights director at MRI Software, told us what predictions the company has for Black Friday 2023

According to last week’s release from MRI Software, Black Friday 2023 is going to be underwhelming for retailers compared to pre-pandemic levels. Does this still hold true? Can you expand further? 

At MRI Software what we predicted last week was that Black Friday would weaken compared with previous years and that’s because of all the economic challenges that retailers face this year, as well as consumers.

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