Sainsbury’s unveils personalised Nectar prices

Sainsbury’s has launched personalised lower prices for Nectar Card users on its website and in-store under its ‘Your Nectar Prices’ scheme. Until now, Nectar Prices have only been available to digital Nectar users when shopping in Sainsbury’s stores using SmartShop. The launch of Your Nectar Prices on the website means that personalised prices are now available for even more customers. Digital Nectar customers will receive up to 10 personalised prices each week, with savings of up to 30% on each product, visible on the Nectar app or the Nectar page on the website. The list of items is based on the products they purchase on a regular basis, as well as what Nectar thinks they’ll love based on these shopping habits. Your Nectar Prices are refreshed for customers every Friday and are valid for seven days to ensure customers are getting great value on a variety of items, all year round. The offers can also be used more than once so customers can make the most of the personalised prices. So far this year, customers have saved over £30m by using Your Nectar Prices offers in store via SmartShop. Other ways customers can find great deals and low prices is by looking out for the Stamford Street own-brand value range, easily identifiable with its orange branding, as well as choosing products included in Sainsbury’s Aldi Price Match. Alex Naisby, director of loyalty and CRM at Nectar, said: “Offering great value to customers is important to Sainsbury’s and Your Nectar Prices aims to help where it really matters, by offering savings on products people love and regularly buy. “Sainsbury’s customers have already saved millions of pounds by taking advantage of Your Nectar Prices in store via SmartShop and so we’re pleased to now offer it to a wider pool of shoppers. We want as many customers as possible to reap the benefits of our personalised prices.”